Our Story
Urban Cowboy was born from a deep respect for the cowboy way—where style serves a purpose, and a hat is more than just an accessory. Our designs capture the simplicity and utility of classic cowboy headwear, reimagined for modern living.
Urban Cowboy is more than just headwear—it’s a mindset. As John Wayne once said, 'Courage is being scared to death, but saddling up anyway.' You don’t have to be riding the range to live with courage, grit, and humility. We hope these hats serve as a daily reminder to carry that spirit into everything you do.
Our tagline, Born Without Boundaries, is about keeping an open mind and embracing the unknown—just as the pioneers did before us. Boundaries—both physical and mental—are constructs meant to confine. Urban Cowboy exists to challenge those limits, encourage fearless thinking, and protect the natural landscapes that sustain us all.