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We commit 5% of every purchase to organizations working to conserve the landscapes that define the West. Plenty of brands toss around eco-terms and pat themselves on the back for throwing 1% at the planet like it’s a tip jar. But we’re not here for the performance — we’re bout that action, boss. The wild raised us, and it’s our responsibility to help preserve it. Urban or not, thats just what cowboy's do. Your support helps:

  • Protect wildlife and their habitats.
  • Combat urbanization’s impact on fragile ecosystems.
  • Ensure future generations can experience the untamed beauty of the wild.

To learn more about these organizations click the dropdowns below.

Great Plains

American Prairie is an organization working to restore a vast stretch of native grassland in the Great Plains — land that once supported millions of free-roaming bison. With bison now considered ecologically extinct, their goal is to bring back this keystone species and rebuild the ecosystems that shaped the original American West. Restoring the prairie means restoring balance — for the wildlife, the soil, and the story of the land itself.

Visit AmericanPrairie

Colorado River

The Nature Conservancy is an organization leading large-scale efforts to protect and restore the Colorado River Basin — a water source that over 40 million people and countless ecosystems depend on. From habitat restoration to smarter water management, they’re working to ensure the river can sustain life in the West for generations to come.

Visit NatureConservancy

National Parks

The National Parks Conservation Association is an organization that fights to preserve the wild — especially when federal funding is stripped, priorities are twisted, and open land is seen as a commodity. They're the political muscle holding the line: pushing back against underfunding, industrial overreach, and policies that favor profit over preservation. If the people in power won’t protect these places, we’ll back the ones who do.

Visit NPCA

Thank You for helping us keep the Wild West Wild.